Managing Corporate Identity

Corporate identity is not only about names, symbols and logos. It encompasses the whole business. It includes corporate philosophy and culture, colours, management and employee behaviour. It is in fact reflects the totality of organisation behaviour. Doing what it says it does and not doing what it says it doesn’t. It includes environmental to health and safety issues. In orders words, it is the personality of the organisation or the business.

• Training includes managing trademarks, logos, symbols and colours
• 1. Corporate image or logo is the most visible part of corporate identity
• 2. It must therefore communicate constantly to internal and external audience
• 3. It must communicate the core values and standards of organisation
• 4. It must demonstrate responsibility to shareholders
• 5. Should intensify the trustworthiness to customers
• 6. Should demonstrate care and concern for the community and the environment
• Motivating team and workers to practice corporate culture
• Having the knowledge of how to project the image of the organisation
• Having the skill which would align business goals with identity

Polino UK are in partnership with Bliss College UK - www.blisscollegeuk.com.